What Is SEO (Search Engine Optimization) and How Does It Work?

What IS SEO?

SEO, short for search engine optimization, is the art of enhancing website traffic by boosting the prominence of a webpage in search engine rankings such as those of Google and Bing.

SEO is crucial in digital marketing, allowing businesses to improve their online presence, increase website visitors, and boost revenue. It involves techniques like keyword analysis, on-page optimization, link building, and creating engaging content.

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